Google-Ads-Video Exam Papers & Google-Ads-Video Latest Test Cost

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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Topic 2	Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 3	Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 4	Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 5	Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 6	Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 7	Evaluate Performance with Action Measurement Solutions\|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 8	Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Topic 9	Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 10	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 11	Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 12	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 13	Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 14	Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 15	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 16	How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 17	Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 18	Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 19	Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 20	Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 21	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.

Google Ads Video Professional Assessment Exam Sample Questions (Q29-Q34):

NEW QUESTION # 29
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

A. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
B. Explain the company's background during the first half of their video.
C. Use ''Sign up to our newsletter' as the primary call to action.
D. Address the viewer's desire for food in the first five to 10 seconds of the video.

Answer: D

Explanation:
B: Address the viewer's desire for food in the first five to 10 seconds of the video.
Capturing attention quickly is crucial for driving immediate action.
Addressing the viewer's desire for food at the beginning increases the likelihood of them placing an order.
The other options are not as effective for immediate conversion.

NEW QUESTION # 30
If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

A. Skippable in-stream ads and bumper ads
B. Non-skippable in-stream ads and bumper ads
C. Non-skippable in-stream ads and in-feed video ads
D. Skippable in-stream ads and in-feed video ads

Answer: D

Explanation:
B: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.
In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.
Bumper ads are too short to effectively generate leads.

NEW QUESTION # 31
A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

A. Max CPV is often less than actual CPV because it's auction bidding.
B. Actual CPV is often less than max CPV because it's a reserve buy.
C. Actual CPV is often less than max CPV because it's auction bidding.
D. Max CPV is often less than actual CPV because it's a reserve buy.

Answer: C

Explanation:
B: Actual CPV is often less than max CPV because it's auction bidding:In a CPV bidding auction, you set the maximum amount you're willing to pay for a view (max CPV).
The actual CPV you pay is determined by the auction, and you'll often pay less than your max CPV to win the auction.
Auctions are dynamic, and the price you pay depends on the competition.
Reserve buys are not used for CPV bidding.

NEW QUESTION # 32
An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner.
Why should they use Reach Planner in the same account where they expect to run the planned campaign?

A. It'll analyze the historical performance of shared features, such as negative keyword lists.
B. It'll pull data from Google Analytics for consideration when making forecasts.
C. Their default campaign preferences will automatically install into each plan.
D. Their plans will save to one place in the interface for easier analysis.

Answer: A

Explanation:
B: It'll analyze the historical performance of shared features, such as negative keyword lists.
Using Reach Planner in the same account allows it to leverage historical data, including shared features like negative keywords, for more accurate forecasts.
This ensures the forecast is based on relevant account data.
The other options are not the primary reason to use Reach Planner in the same account.

NEW QUESTION # 33
A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

A. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
B. They'll get to see the terms people were searching for when seeing their ads.
C. They'll see how many ads served to how many people and how many times, across devices and formats.
D. They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.

Answer: C

Explanation:
C: They'll see how many ads served to how many people and how many times, across devices and formats.
Unique reach and frequency metrics provide insights into the number of unique users reached and the average number of times they saw the ads.
This helps understand the effectiveness of the campaign in reaching the target audience.
The other options describe other metrics or analyses.

NEW QUESTION # 34
......

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GOOGLE-ADS-VIDEO EXAM PAPERS & GOOGLE-ADS-VIDEO LATEST TEST COST

Google-Ads-Video Exam Papers & Google-Ads-Video Latest Test Cost